About the Project
GrowingChefsOntario.ca is home to a growing library of resources and activities to help teachers, parents and kids learn all about food. Whether you’re looking to find a recipe to make with your kids, download Lesson Plans for your Ontario elementary school classroom, or book a Virtual Cooking Class for your employees or to have some physically-distant fun with your friends—there is something for everyone. For a full year we worked with Growing Chefs! Ontario to build supports for their new methods of program delivery and spread the word about what they have to offer.
Growing Chefs! at Home videos help engage your kids in the kitchen, building their skills and confidence while expanding their food choices! You can choose from a growing library of recipe and resource videos that are made especially for grown-ups cooking with kids.
In place of in-person programming during the pandemic, GCO got creative with mobilizing their usual events to an online format. Establishing clarity between the different event offerings was important while emphasizing fun and accessibility.
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Project Results
Over the course of a year, we successfully provided Growing Chefs! Ontario with the tools and methods that they need to deliver quality programs that reach parents, teachers and kids throughout Ontario. They were able to weather the challenges that were brought on by the pandemic in 2020 and 2021, excelling into 2022 with a large library of digital assets and the technical knowledge they need to continue to grow their organization and audience.
- Setup staff for success with custom templates for social media, worksheets, lesson plans.
- Trained staff (online) on how to manage the new website, use the graphic templates and new software.
- New cooking videos reached a total of 97,000 people on their YouTube Channel.
- Recipe videos reached new regions throughout Southwestern Ontario.
- Optimized email marketing to best reach subscribers, with prefered content selection and carefully curated newsletters.
- Steadily increased subscribers and followers on all digital platforms.
